Dear Lloyd, I recently tried using AI (artificial intelligence) to help me find a motivational speaker. A couple of names ...

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

For my most recent column, I wanted to speak to someone at the forefront of all of these trends, which culminate in what I ...

Sam Richardson, director of executive engagement at Twilio, shares some learnings that brands can take away from the event ...

Definition: Niche marketing is defined as channeling all marketing efforts towards one well-defined segment of the population. There is one important thing to understand that ‘niche’ does not exist, ...

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Brands and politics are a bad match. Politicians win with one more vote, so divide-and-conquer is a good strategy. Brands ...

Definition: Marketing intelligence is the external data collected by a company about a specific market which it wishes to enter, to make decisions. It is the first set of data which the company ...

In the electronic commerce space, vouchers have become a widely used tool to enhance customer engagement, drive sales, and ...

She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. Investopedia / Michela Buttignol Telemarketing is the direct marketing of ...