Sources say that the all-in cost for a Big Game commercial this year is $10 million to $12 million on the low end, and $20 million plus on the high end.

Meg Ryan and Billy Crystal recreated the famous 'When Harry Met Sally' scene from Katz's Deli in an iconic new Super Bowl ad ...

Hellmann’s pulled out all the stops for its Super Bowl ad this year. Not only did the mayonnaise brand recreate the iconic ...

The Super Bowl, which is the annual league championship game of the NFL, averages over 100 million viewers. The number is much higher than any other piece of entertainment in a given year, reports The ...

You don’t have to be an American football fan, or even an American, to have heard about the Super Bowl. For the NFL faithful, ...

With a few ad spots going for a record $8 million for 30 seconds this year, the stakes have never been higher.

Good morning, Chicago. It has been 18 years since the Chicago Bears went to the Super Bowl, but for the Kansas City Chiefs and Philadelphia Eagles, they’ve been there and done that. The Chiefs are ...

The overwhelming majority of brands are going for laughs, most of them with celebrity-packed spots full of silly visual effects. Aliens are a popular theme—Totino’s, Doritos and cookware brand HexClad ...