BeerBoard just released its 2025 Big Game On-Premise Report, a review of performance data for the on-premise on Superbowl ...

Each year, consumers take to the USA Today Ad Meter to vote for their favorite Super Bowl ads and once again, ...

So, did Serena Williams finally admit that she dated Drake by appearing during Kendrick Lamar’s 2025 Super Bowl halftime ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale ...

Zero-proof beer sales are rising just as another major brand touts its newest alcohol-free brew during Sunday’s big game.

In 2024, the Super Bowl took place at the $2 billion rated Allegiant Stadium in Las Vegas. For the big event last year, you ...

Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research ...

U.S. sales of non-alcoholic drinks surge ahead of the Super Bowl - U.S. sales report shows a 26 percent increase in ...