tablets and other mobile devices. It’s a multi-channel activity that reaches devices through many touchpoints such as SMS, email and QR codes. But it also includes some aspects of social media ...

App marketing can include various tactics such as app store optimization (known as ASO), social media marketing, influencer marketing, mobile advertising, and email marketing. By implementing these ...

Businesses today employ various mobile device marketing strategies and understand that their customers may opt to buy im ...

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

Exploring the intersection of affiliate marketing, mobile app innovation, and ad tech at Dubai’s premier affiliate marketing ...

Consumer spending on in-app purchases and subscriptions for their smartphones grew to $150 billion globally in 2024, a 13% year-over-year increase, per Sensor Tower’s latest State of Mobile report.

BY 2027, mobile app usage will decrease by 25 percent due to Artificial Intelligence (AI) assistants, according to Gartner, Inc.

Finance apps in Sub-Saharan Africa saw 34% install growth and 28% revenue rise in 2024, driving digital financial transformation.

Whether you prefer online or phone banking or like to bank in person, you'll probably use your bank's mobile app at least occasionally. The best mobile banking apps let you do many of the same ...