Generation Z's approach to brands is part of what sets it apart from previous generations. When deciding where to shop, their primary motivator is price, according to a Business Insider survey of ...
Established car manufacturers must “keep looking over their shoulders” as sentiment for Chinese auto brands grows among new ...
Mark Carpenter - Escalent Mark Carpenter, Escalent UK Managing Director, Automotive & Mobility Escalent’s Chinese Automotive ...
MECCAS derives its input mainly from the laddering research technique, in which repeated why questions force a consumer up the ladder of meaning and motivation. Brands are valued because they are ...
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