Just days after the 2025 festival wrapped in Austin, plans are already underway for next year's South by Southwest (SXSW). However, before excited attendees open their purses for the 2026 event, they ...

Which, to my mind, is a competitive advantage.” “When we bought 50% of an independent distribution company over 10 years ago, ...

Making music is a form of therapy for Doechii. Rather than crafting songs that fit current pop-music expectations, she writes ...

Brian Hobbs, SXSW’s director of music festival programming, has since said the changes will expand the musical offerings, not ...

SXSW will shorten its 2026 festival by two days, running its interactive, film/TV and music programs concurrently. Get the details.

From strategy to storytelling, brands put a lot of work and investment into influencer campaigns, which shouldn’t be ...

Lika O Shoots $1M Short Film While many artists settle for traditional music videos, Lika O took it to the next ...

Band students from Mountain View Middle School are making music on a national scale through a collaboration with renowned ...

In the latest battle against the use of AI in the music industry, Sony Music says it has had to remove over 75,000 deepfake ...

Sony Music has revealed the scale of generative AI fake tracks that are replicating its stars. The major has so far requested ...

Blending competitive gaming with live entertainment, music, and youth culture, College Rivals Season 2, powered by Ampverse ...

As SXSW celebrates its 37th anniversary, it's safe to say that, for better or worse, it introduced Austin to the wider world, ...