New Balance began in 1906 as a one-man operation ... It is a run specialty brand, but its products span a variety of sport and lifestyle spaces. It maintains a significant manufacturing presence ...

Footwear brand New Balance is stepping into customer loyalty through a new partnership with the RunKeeper mobile application to reward users based on their fitness activity. The app-based program, ...

As sales have shifted onto digital commerce platforms, marketers have moved budget out of brand-building. There has been a rise in spend on performance-based formats close to the point of purchase, ...

As sales have shifted onto digital commerce platforms, marketers have moved budget out of brand-building. There has been a rise in spend on performance-based formats close to the point of purchase, ...

New Balance brand marketing manager, Polly Morris, added: “At New Balance, we believe that running is for everyone – regardless of speed, distance or experience. “The response to our ...