But, as the old advertising aphorism claimed, sell the sizzle, not the steak — or, for our purposes, the crunch versus the ...

In its day, Warburton’s Weet-Bix factory was among the biggest employers in the Yarra Ranges town, churning out the popular breakfast cereal for ... David Pratt at the old Weet-Bix factory ...

In kind, Corn Flakes is the cereal born from sibling warfare betwixt ... world with a sense of emptiness they attempt to fill with old movies, romantic delusions, and childhood flavors they ...

In its day, Warburton’s Weet-Bix factory was among the biggest employers in the Yarra Ranges town, churning out the popular breakfast cereal for ... David Pratt at the old Weet-Bix factory ...