The post-purchase journey greatly matters. For starters, returning customers, as outlined above, have up to a 60% propensity ...

And yet, while many new providers of electric vehicles can impress with clearly structured, intuitive websites, many ...

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many established manufacturers and some online retail platforms are still struggling with weaknesses in their digital customer journey. The new Online Car Sales Benchmark Analysis from MHP ...

Digitizing the shopping experience may feel daunting, but dealers can simplify the process by focusing efforts on building a ...

N Brown Group has promoted Clare Empson to the newly created role of chief customer operations officer. Empson has been ...

Fashion and homeware digital retail platform N Brown Group has promoted Clare Empson to the newly created role of chief customer operations officer, as it seeks to elevate its customer experience.

Despite your best intentions, the journey too often becomes a maze, and we know how many dead ends they have. Your customer journeys should feel like a carefully choreographed performance – every step ...

Incorporating consumer psychology into the online buyer journey can empower organisations to harness the expertise of human sales advisors, moving beyond basic digital interactions to significantly ...