International Franchise Association (IFA) Annual Convention: As the premier event for franchise leaders, the IFA Annual Convention focuses on driving business growth and operational efficiency.

Here are practical tips and tools that have proven effective in enhancing marketing strategies and demonstrating true ...

Kite AI, a provider of decentralized AI infrastructure, has announced the launch of the first foundational AI Layer 1 ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

Digital advertising has been in the Outcomes Era for over a decade. It is high time we exit it and embrace our entry into the Quality Era.

Relo Metrics, the leading sports measurement platform, and Meltwater, a leading global provider of media, social, and consumer intelligence, today announced a new partnership that will transform how ...

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...

Nothing stops the launch of many more meme coins; we are leaving the Fartcoin stage and entering the Trump (and Melania) memecoin stage. What will happen next?

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Google's John Mueller shared his thoughts on SEO for AI Overviews and affirmed the importance of search marketing in 2025 ...

By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they are making ...