Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free. The ...

Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on ...

According to the report, traditional attribution models that rely on ‘vanity metrics’ such as impressions, clicks and likes ...

The whitepaper, entitled ‘The Retail Attribution Illusion – how Incrementality is the Answer to Omnichannel Commerce’, ...

Connected TV (CTV) is revolutionizing how marketers reach audiences, offering unprecedented engagement and performance. Are you prepared to ride this ...

On March 19, 2025, the SEC Staff published two Marketing Rule FAQs that address some of the more challenging aspects of the Marketing Rule ...

“By combining Anzu's in-game ad expertise with our advanced attribution technology, we’re helping marketers unlock the full potential of gaming as a channel. “This partnership marks a significant step ...

Staff from the Securities and Exchange Commission (SEC) issued much needed (and anticipated) relief in the form of two new ...