Piccadilly Circus's digital evolution shows that even advertising can be a victim of skyrocketing London rents.

This photo taken on March 22, 2025 shows the Tower Bridge during the Earth Hour event in London, Britain. (Xinhua/Li Ying) ...

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This photo taken on March 22, 2025 shows the Piccadilly Circus electronic billboard before the Earth Hour event in London, Britain. Photo: Xinhua This photo taken on March 22, 2025 shows the Tower ...