The dancer-turned-musician walked the red carpet with half her face bejeweled and her hair styled up with a large headpiece.

Holographic eyeliner is a makeup product that adds a shiny, rainbow-like effect to your eyes. It changes colors when light ...

JoJo Siwa made a jaw-dropping appearance at the 2025 iHeartRadio Music Awards in Los Angeles, unveiling a bold new look that ...

A bright lip color can be an easy way to look more polished and put-together with minimal effort. It’s the basis of the viral red lip theory that was all over TikTok a few month ...

Khloe Kardashian and Kylie Jenner have recently debuted stylish matching manicures that are perfect for spring 2025. Enter: ...

Rachel Zegler continued her method dressing streak for the red carpet premiere of "Snow White" in Los Angeles on Saturday.

“On the lips, it’s all about juicy, bitten tones—sheer berry hues, and warm terracottas that enhance the natural lip tone ...

A pop star looked unrecognizable with a unique look while attending the 2025 iHeartRadio Music Awards in Los Angeles on ...

Rachel Zegler and Gal Gadot channeled their beloved Disney characters as they stepped out on the red carpet at the Los ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

We asked two celebrity and runway makeup artists what will be the biggest spring makeup trends in 2025—and their answers were ...

We've curated nine of the best beauty products in March 2025, so that you can look and feel your best, no matter the weather.