The dancer-turned-musician walked the red carpet with half her face bejeweled and her hair styled up with a large headpiece.

Holographic eyeliner is a makeup product that adds a shiny, rainbow-like effect to your eyes. It changes colors when light ...

JoJo Siwa made a jaw-dropping appearance at the 2025 iHeartRadio Music Awards in Los Angeles, unveiling a bold new look that ...

Now, its shades of pink and the luminosity of its delicate petals have been brought to life in the Camélia Futura makeup collection. Related: Meet the Chanel Cometes Collective exploring colour ...

A bright lip color can be an easy way to look more polished and put-together with minimal effort. It’s the basis of the viral red lip theory that was all over TikTok a few month ...

Khloe Kardashian and Kylie Jenner have recently debuted stylish matching manicures that are perfect for spring 2025. Enter: ...

Rachel Zegler continued her method dressing streak for the red carpet premiere of "Snow White" in Los Angeles on Saturday.

When it comes to makeup, the stars went back to the basics at the 2025 Oscars.

“On the lips, it’s all about juicy, bitten tones—sheer berry hues, and warm terracottas that enhance the natural lip tone ...

Her signature flushed look proves that a heavy hand with blush is more than celebrated. And now, there’s a new way to maximize that rosy glow. The viral pink undereye makeup hack taking over TikTok.

Rachel Zegler and Gal Gadot channeled their beloved Disney characters as they stepped out on the red carpet at the Los ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...