Dramatic eyes with a smokey eye tutorial featuring Huda Beauty's Pretty Grunge collection! 👁️💫 Learn how to create a bold and edgy smokey eye look with rich colors and intense definition.

Hailey Bieber is no stranger to delivering fashion inspo. Whether she's posing for beauty campaigns or hitting the town, we ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

You've probs seen them in the aisles of Boots and at the end of your favourite TikTokers' makeup tutorials, but what's the deal with makeup setting sprays? Do they actually work? We decided it was ...

Lottie Starrs, an American beauty content creator, posted her 'unrecognisable' makeup look on TikTok and people were shocked ...

I wear makeup pretty much daily, and I’m no stranger to the temptation of crawling into bed after a long day without bothering to take it off. But I’m also militant about dragging myself to ...

For an extra infusion of that healthy lit-from-within thing, introduce a highlighter into the mix, sweeping it on the tops of ...

A standout no-makeup makeup look combines of the use of textures and monochromatic tones, explains makeup artist Fara Homidi.

Inside the success of a Filipino content creator-turned-entrepreneur and a beauty expert’s take on the Philippines’ ...

Crafting the perfect smoky eye or no makeup-makeup finish isn't always easy no matter how many TikTok tutorials you've watched. But aside from having the necessary skill to pull off a glamorous ...