In this digital age that we're living in it might feel like print is a thing of the past, but there's still lots to be learned from the best print ads. Unlike many digital ads that have the bonus ...

Explore the evolution of car ads from billboards to television, and how they've shaped consumer choices. Discover how these advertisements reflect societal values and invite readers to share their ...

"Even though Millennials are the most digital-savvy generation, surprisingly more than half ignore digital advertising, and instead pay the greatest attention to direct mail and print advertising," ...

In contrast to global trends, India’s print advertising has been exhibiting a resurgence. According to a TAM report, the ad space per publication grew by 5% in the first half of 2024 as compared to ...