New branding and upgraded e-commerce experience sets the stage for growthLaunch of three new products and a reformulated best ...

Branding is not just a short-term strategy for boosting sales; it's an investment in the future. Strong branding can lead to higher profit margins. Customers are often willing to pay more for a brand ...

Conduct a road-mapping exercise for an innovative new product in the medical supplies industry that promotes medication adherence. Product Strategy offers a cradle-to-grave approach for managing and ...

Build a strategy steeped in agile processes, customer obsession ... It is essential because an established brand identity can encourage repeat business, attract top talent, and fuel growth. Product ...

Over the previous five years, the stock has shown an equal likelihood of either a negative or a positive one-day return after ...

Many of today's most successful SaaS companies rely on a product-led growth (PLG) go-to-market strategy to scale their business. Think Dropbox, Slack, and, most recently, the pandemic-fueled growth of ...

Pauline Maclaran, a Marketing & Consumer Research professor, believes Meghan Markle is using the scarcity principle as a key branding strategy ... who want to get the product will be on ...

Related: CEO of popular beer brand spots concerning consumer trend The canned cocktail and seltzers market is still going ...

A product content management strategy helps unify these efforts by centralizing assets and data ... Use style guides to ensure consistent branding. Set role-based permissions and take advantage of ...

In the world of premium branding, design is more than just aesthetics; it’s a key factor in shaping consumer perception and, ...

In the fast-paced world of startups branding often takes a back seat, but should be embedded early in a startup’s strategy. In this guest commentary Brett Banker of branding and marketing agency X&O ...