Nvidia chips take their names from pioneering figures in STEM fields like mathematics and computer science.

What is best practice for naming a product and what works best in advertising? I have often wondered whether there can ever be a ‘best practice’ in choosing names. I fear that any principle I suggest ...

We've all named things in our lives: pets, children, weird snack concoctions... So naming your new product or company should be a breeze, right? Unfortunately, that's rarely the case. A good product ...

But there is an often-overlooked asset that many brands don’t put enough priority into: the product name. Selecting the right ...

The naming strategy for iRobot's new Roomba vacuums finally makes sense, and the bots promise an exceptional clean for any ...

The process for naming a marketable drug involves five steps ... If there is no objection, the brand name is attached to the product, often during Phase II of the IND process at FDA.

For the Forbes Vetted Best Product Awards, we consulted with 25 experts and tested hundreds of contenders. Here's a look at how we ultimately chose the best of 2025.

It's not a coincidence that a brand can make you feel something before even interacting with its product. That's powerful ... its importance with business naming is that its response history ...

Terntank holds naming ceremony for two new hybrid tankers at China Merchants Jinling Shipyard. Find the latest news from the ...