Conduct a road-mapping exercise for an innovative new product in the medical supplies industry that promotes medication adherence. Product Strategy offers a cradle-to-grave approach for managing and ...

Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: ...

Many of today's most successful SaaS companies rely on a product-led growth (PLG) go-to-market strategy to scale their business. Think Dropbox, Slack, and, most recently, the pandemic-fueled growth of ...

Sometimes the department making the purchase decision (e.g., IT) is not the same as the department using the product (e.g., finance), so it is important to identify the lead's job function and role in ...

In this blog, we’ll break down what product innovation strategy really means, why it’s essential, and how your business can develop and execute one effectively. A product innovation strategy is a ...

For my newest “Featured Gig” installment, I want to highlight the search for a director of content and product strategy at the Center for Academic Innovation at the University of Michigan. Sarah ...

One of the most difficult transitions for established product brands is breaking dependency on third-party marketplaces.

Xiaomi was synonymous with smartphone dominance in India. From 2017 to 2022, the Chinese brand, often regarded as the “Apple ...