Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: ...

is not the same as the department using the product (e.g., finance), so it is important to identify the lead's job function and role in the buying process. For a scalable segmentation scheme, consider ...

We're experiencing a fundamental business shift that's rewiring approaches to operations, pricing, investment and talent.

In a significant move toward redefining how companies align product strategy with business impact, Bagel AI has announced a ...

Global Manufacturing Operations Management Software Market valued approximately USD $$ million in 2023 is anticipated to grow with a healthy growth rate of more than $$% over the forecast period ...

One of the most difficult transitions for established product brands is breaking dependency on third-party marketplaces.

One such area of significant advancement is in glycated hemoglobin testing equipment. As the prevalence of diabetes continues to rise globally, the demand for reliable testing methods to monitor ...

This strategy focuses on several consumer-centric shifts, including refining the company’s segmentation framework ... Sportswear's strategy is centered around product innovation.