Aligning a brand with a celebrity can be risky. Last year, a number of stars suffered reputational damage that affected their business partners ... unflattering clips of her past behavior.
Celebrity brands can be as risky as they are glamorous ... just how dangerous it can be to rely on star power to propel a business. "2024 taught us that no creator — no matter the scale of ...
The choice to revisit Labyrinth without David Bowie as Jareth the Goblin King—or Jim Henson’s puppet wizardry, for that matter—is a bit eyebrow-raising, but Eggers has never been in the business of ...
“In building for the future, we have made the decision to realign our business unit with a singular ... “You can’t point to a series of movies that haven’t made the grade, short of the ...