From 2022 to 2025, survey respondents confirmed that progress in implementing key supply chain priorities remained ...

Havas Australia has created a new segmentation model after its Havas Labs 2025 Aussie Futures report, launched today, ...

There are two kinds of segmentation bases: countries and consumers. The first approach corresponds to a multi-domestic strategy where each country represents a segment (Huszagh et al. 1986; Helsen et ...

Driving a segmentation into media requires both art and science. Data-driven planning and addressable media are changing the face of targeting, but a lot of media consumption remains "non-personally ...

Categories are changing quickly; consumer expectations, preferences, and wants follow suit. Yet many companies turn to their segmentation from years ago to inform their strategy. The market can shift ...

Email segmentation is a tried-and-true tactic for maximizing email engagement ... Kate Nowrouzi is the VP of deliverability and product strategy at Sinch, a provider of SMS, voice, video, and ...

To better understand and communicate your marketing strategy, consider using tables and graphs to visualize key data and ...

Heath Media helped a UK company drive rapid growth by embracing creative testing, strategic segmentation, and campaign restructuring to ...