Advertising expense refers to the cost a company incurs to promote its products or services. These expenses include spending on print media, digital ads, television, radio, sponsorships, and other ...

I had no idea what I wanted to do with my life, and so I flunked my first year of uni and ran away to London at 18. I ended up working as a barista in the advertising district and had fun talking ...

Thousands have signed a petition imploring the world's biggest advertising agency, WPP, to revoke a new rule forcing employees to attend the office four days a week. Mark Read, the chief executive ...

While this survey focuses on US marketing leaders, it's a trend that APAC marketers have noticed as well. "Post-pandemic, people are spending less time on social platforms, turning instead to ...

Marketing trends shift every quarter. Better to invest in the new trend than remain static in your ... [+] approach. It’s imperative for brands to continuously pivot their marketing strategies ...

In the world of advertising, the phrase “sex sells” has become a well-known mantra. It suggests that provocative and sexually charged content can quickly capture attention, generate buzz and ...