According to senior editor Crystal Martin, Briogeo’s Scalp Revival shampoo tackles both issues. She first wrote about it in ...

As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum ...

The bill, if passed, could ban the sale of anti-aging products to kids under the age of 18. This includes any products with ...

Dinosaurs rule, parents want toys that will get their kids outside and off screens and 'newstalgia' sells: Lessons from Toy Fair. (Illustration: Aïda Amer for Yahoo) ...

What’s happening? Gen Z: #sephorakids on TikTok, you mean? Right. One in five visits to Sephora in 2024 were from tweens. Gen Alpha – that’s anyone born after 2010 – is now the largest ...

Sephora, Glossier and other beauty retailers in the US are reportedly “hosting” birthday parties for kids – albeit informally. Mums have claimed that children can take spins in the makeup ...