Coca-Cola?s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year?s campaign. Share a Coke first ...

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As a digital extension of the “Share a Coke” campaign, Coca-Cola enters into its first social commerce foray with the introduction of a Twitter program that enables users to send a soft drink ...

From its inception in 1975, the Challenge was hugely successful in grabbing market share away from Coke. While Pepsi no longer runs the campaign, we have always been curious about the "over 50% ...

As part of the integrated campaign launch, Fitzco was asked to create a radio spot communicating that Share a Coke was back to encourage consumption during the summer months. We didn't execute one :30 ...

This case study describes how Coca-Cola, the drinks brand, translated its global 'Share a Coke' campaign for the Filipino market by encouraging people to find out the names of those they routinely ...

The activity all forms part of Coca-Cola's wider "Choose Happiness" marketing campaign, which launched in Great Britain in March. The launch of the campaign coincided with Coke moving to a "one ...

Coca-Cola?s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year?s campaign. Share a Coke first ...