Coca-Cola?s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year?s campaign. Share a Coke first ...

Coca-Cola?s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year?s campaign. Share a Coke first ...

Coke needed a new way to generate awareness and excitement for the now 1,000+ names featured on Coke bottles and cans. As part of the integrated campaign launch, Fitzco was asked to create a radio ...

To make Share a Coke fresh again for Chinese teens – who culturally prefer waters, teas, and local brands – would require a completely new approach. And with no new news, it would be an exceptionally ...

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As a digital extension of the “Share a Coke” campaign, Coca-Cola enters into its first social commerce foray with the introduction of a Twitter program that enables users to send a soft drink ...

The activity all forms part of Coca-Cola's wider "Choose Happiness" marketing campaign, which launched in Great Britain in March. The launch of the campaign coincided with Coke moving to a "one ...

From its inception in 1975, the Challenge was hugely successful in grabbing market share away from Coke. While Pepsi no longer runs the campaign, we have always been curious about the "over 50% ...

For more than a century, Coca-Cola and Pepsi have waged an iconic and fiercely competitive battle for dominance in the global beverage industry. Known as the “Cola Wars,” this rivalry has influenced ...