American soft power operations in this new era that’ll likely follow USAID and USAGM’s far-reaching reforms under Trump 2.0 ...

Power is the ability to affect others to get the outcomes one wants, and that can be done through attraction as well as ...

Soft-spoken leaders wield influence through presence, precision, and listening. Leadership isn’t about volume—it’s about ...

The global landscape is undergoing a profound transformation, a tectonic shift in the balance of influence. The sixth annual Global Soft Power Index, ...

During the Cold War, the United States waged a war of ideas with the Soviet Union to capture the hearts and minds of the rest of the world. It was in many ...

Meghan Markle returned to Instagram in January, but she isn't directly interacting with her fans as many others would do.

The system America took 80 years to assemble proved surprisingly fragile in the face of Trump’s assault, a revolution in how ...

Since gaining independence in 1991, the country has been actively developing public diplomacy, promoting its identity through ...

Buddhism as a Cultural Ambassador Soft power is the power to affect others by influencing culture, values, and ideology ...

Power is the ability to affect others to get the outcomes one wants, and that can be done through attraction as well as through force and payment. Because this attraction — soft power — is ...