Forget viral, brands now need to look at going ‘friral’, by unlocking the creative power of closed networks among friends, says Snapchat’s Kate Mellett ...

The Harry Potter and the Battle at the Ministry on-ride photo is available as a Daily Prophet souvenir at Epic Universe.

The Force is strong in Paris Hilton’s 16-month-old daughter London. The little girl is a Jedi master-in-training as she rocks a new outfit from Disneyland, and her older brother Phoenix ...