West Texas A&M University students in the Department of Communication will run a month-long public relations campaign for ...

While growth in pure online sales in South Africa has steadied following an explosion in adoption during the pandemic, we now ...

If you think about Amazon PPC as a way to make money from ads, you’re already at a disadvantage. It’s a competitive field, but most sellers don’t realize it. Some lose money without knowing why, while ...

The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report from ...

Amazon's advertising business reached a significant milestone in 2024, exceeding US$50 billion for the first time, with total ...

While its ad segment’s rate of growth cooled in Q4 compared to the year-ago period, Amazon has successfully won over more non ...

Q4 2024 Earnings Call Transcript February 6, 2025 Amazon.com, Inc. beats earnings expectations. Reported EPS is $1.86, expectations were $1.49. Operator: Thank you for standing by. Good day, everyone, ...

A special graduation at the National Center for Urban Solutions in Columbus today. These graduates took a two-week course in ...

Chinese sellers resort to a wide range of cunning techniques to manipulate product listings on Amazon and boost sales. WSJ’s ...

A sweeping new U.S. tariff on products made in China is expected to increase the prices American consumers pay for a wide array of products.

How can marketers make the most of social commerce? Scott Sutton, CEO of Later - which manages social media and influencer ...

Google is the world’s biggest advertising company. Of the $237.9 billion Google generated in ad revenue in 2023, $175.0 ...