the leading private equity firm specializing in investments at the smaller end of the middle market and Sport Court's owner, brought the companies together as their first acquisition of 2005.

For decades, NASCAR wasn’t just a sport—it was a way of life. The post FOX Broadcaster Pins All Blame on NASCAR Sponsor's ...

The 6 foot, 5 inch tall Ferguson, who was highly recruited out of high school, says he was sent ball caps with the logos of ...

The potential to profit off their name, image and likeness away from the sport both intrigues and concerns athletes heading ...

It's pretty intelligent marketing if you ask me. As we end our journey through the top 10 oil and gas logos, it's clear that these iconic designs have left an indelible mark on the industry. They've ...

The NCAA will start selling data from its championship events to sportsbooks around the country, part of an expanded ...

Covington-based Corporex Companies has announce the final sale of its Five Seasons Family Sports Club brand to Life Time, Inc., marking the culmination of a 37-year journey for the company’s ...

Marking the beginning of a new chapter for Audi’s premium New Energy Vehicle brand AUDI: the first production model – the ...

We're putting all three variants of the be quiet! Pure Rock Pro 3 to the test to see how effectively they can cool our latest ...

German agency Rogon Sportmanagement represents soccer stars like Roberto Firmino, Joelinton and Marcel Sabitzer.

Discover the story and symbolism of the Hyundai logo, from its humble beginnings to global recognition. Learn what the stylised ‘H’ represents.

Navigating the world of sport partnerships can be tricky, but understanding the key terms is half the battle. New to sports sponsorships or just want to sharpen your vocabulary?