Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics.

Meghan Markle took to Instagram on Tuesday to announce the name of her brand new lifestyle brand. “Some of you may have heard whispers about what I’ve been creating. In two weeks, my series on ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Ranbir Kapoor unveiled his long-planned lifestyle brand and first flagship store in Mumbai, named ARKS. (Image Credits: Instagram) Bollywood actor Ranbir Kapoor has officially unveiled his much ...

Yeah, me too. And let me tell you, it's about as fun as a root canal performed by a nervous chimp. But here's the kicker: your brand mission statement is more than just some fluffy marketing exercise.

Kim Kardashian is taking her shapewear brand into the big leagues. The reality star announced on Tuesday that she’s partnering with Nike to launch an all-new brand: NikeSkims. With the tagline ...

Nothing is a new smartphone brand but has accomplished great success through its unique smartphone lineup in a short time. In the past few years, they have released three generations of smartphones.

The choice was Jonathan Brand, a 25-year-old righthander who finished last season with Double A Portland. Brand had been added to the major league roster before for Grapefruit League games but had ...

A lifestyle brand that mirrors Kapoor’s ethos and aesthetic in this code of quiet confidence, ARKS’ launch collection represents a seamless blend of functionality, style and substance with a ...

Maintaining brand consistency is essential for building trust and recognition among consumers, but many marketers unknowingly sabotage their own efforts. From misaligned messaging to chasing ...

Meghan Markle’s new As Ever brand has effectively been banned from selling clothing because the name is too similar to a Chinese fast-fashion company of the same name. In documents obtained by ...

Move over American Riviera Orchard, there’s a new brand in town. Meghan Markle took to social media Monday night to unveil the brand new name for her lifestyle business venture, revealing it ...