When the Target x Kate Spade collaboration hits shelves on April 12 after two years in the making, lunge for the bags first. There will be a lot of brightly-colored pieces to sift through—more than 300,

Kate Spade, after all, rewrote accessory history with the square-shaped nylon Sam bag's debut in 1993. Decades after Gwyneth Paltrow and the Olsen twins were among its earliest '90s-era adopters, 2025 stars like Nicola Coughlan, Gabrielle Union, and Ayo Edebiri are still toting the Sam bag in earnest.

A popular brand that saw its handbag heyday in the 1990s and 2000s is launching a new design partnership with Target this spring. According to an announcement, kate spade new york and Target will launch a limited-time collection in stores beginning this month,