Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

The ‘McRib’ campaign from McDonald’s last year was a sterling example of how to take a smaller bit of messaging and maximise its effectiveness.

Implementing the segmentation strategies outlined in this article will help you target your audience more effectively, leading to higher engagement rates, increased customer satisfaction ...

Segmentation is a very essential part of the mix making the right target and the right segment identification even more critical than in the past where each "innovation" had some time alone in an ...

Historically, target segmentation is reliant on consumers’ stated responses within an artificial research environment, asking questions about their attitudes... We’re long-term subscribers to WARC and ...

But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers and media companies navigate this complexity as they once again head into ...

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

In trying to sell to us effectively, are marketers also inadvertently helping to divide us socially and politically? Could ...

Understanding the 'culture + identity' traits of valuable advertising communities in the US defined by their ethnicity or sexual orientation is key to successfully communicating with them. People ...