We spoke with influencers and creators Golloria, Khloe Katera, and Skylar Marshai about the impending TikTok ban—what it means for them personally and how it could impact the Black creator economy and ...

ELF stock was on tear from 2022 until the middle of last year. Friday's drop extends its decline from its June peak to about ...

ORME, the social commerce app that features Tik Tok-style videos within a shoppable marketplace, is emphasizing beauty as its primary category. This as the Chinese platform’s fate remains ...

The skincare obsessed generation is seemingly undoing all their work for a temporary, killer glow. We unpack Australia's ...

If you buy something, we may earn an affiliate commission. As beauty writers who test hundreds of products a year, even we still succumb to #BeautyTok’s viral sensations. From Clinique’s Black ...

The girls on TikTok are gagging over Dettol antiseptic for skincare, but is it the best option for your skincare woes?

Leveraging long-term and ‘authentic’ collaborations with creators on the platform could be the easiest way to scale your ...