Coca-Cola has updated their sign in Times Square, and this one has a mesmerizing 3D aspect to it, giving the spooky feeling you get from watching buildings curl up into the sky in the movie ...

The Times Square ball first dropped in 1904 ... So Ochs commissioned Starr, who worked for sign-making firm Strauss Signs (later known as Artkraft Strauss, a company at which Starr served as ...

Some say that Times Square is like a five-block metaphor for New York City itself – it's exciting, colorful and always jumping. Others describe this area of midtown Manhattan as artless ...

The Times Square Ball Drop is set to welcome 2025 with performances from Lenny Kravitz, Carrie Underwood, and the Jonas Brothers. Held on December 31, the ball drop begins at 11:59 p.m. EST.