Uber Advertising boss Paul Wright and Lumen Research’s Mike Follett tell The Drum why the transportation company has hitched its wagon to an adland theme in the ascendency: attention.

Credit: Olly Curtis/Future Publishing via Getty Images You're searching for an Uber or Lyft on the respective ride-hailing app and you see a car icon crawling nearby ... but even though it's ...

Here's how two of the most popular ride-hailing app, Uber and Lyft, compare: The first thing you should know is that I live and work in New York City, so that's where I did all of my testing.