The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in understanding color blindness

The researchers had essentially created a new visual signal in the brain: a color sensation produced by M-cone activation alone, unmixed with any other signal. In honor of this binary novelty, they named the hue “Olo,” derived from the binary code 010 (meaning only the middle cone is “on”)​

Berkeley may have just discovered.