The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

The researchers had essentially created a new visual signal in the brain: a color sensation produced by M-cone activation ...

Use of colours in pre-historic era Humans have been long fascinated by colour, which has played a significant role since the ...

Wearing a specific colour can influence the outcome of certain events, such as a job interview or a date, a new study has ...

In an innovative discovery that defied centuries of colour theory, scientists revealed that purple isn’t a real colour at all—but a clever illusion created by the brain. According to new research, ...

The colour of an object is determined by the wavelength of light that it reflects. White light from the Sun is a mixture of colours, each with a different frequency. You can use a prism to split ...

Wear light blue to an interview, gold on a first date and orange to negotiate a pay rise… A study suggests the average Brit’s ...

Now science wants to tell us that it's merely an optical illusion? That's the suggestion behind the argument that purple ...

“Many with red-green colour vision deficiency confuse colours like purple and pink with grey, and yellow with greenish ...

According to the team, using dim ... by melanopsin but current approaches usually do this by changing the ratio of short and long wavelength light; this provides a small difference in brightness at ...