Chevrolet is among the legendary automakers. William C. Durant and his business partner, Swiss racing pilot Louis Chevrolet, launched the Chevrolet Motor Company in November 1911. With over 110 ...

DETROIT, Sept. 2, 2011 /PRNewswire/ -- Globally recognized today, the Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. But how it came to be synonymous ...

Last week William Crapo Durant called to Manhattan 500 Durant dealers and distributors. “First,” said he, ”Do you believe in W. C. Durant?” Five hundred men rose up, boomed loyally: ...

It operates through the following segments: GMNA, GMI, Cruise, and GM Financial. The company was founded by William C. Durant on September 16, 1908 and is headquartered in Detroit, MI.