Zyn, the nicotine pouch launched by Swedish Match, was introduced to the U.S. market in 2014 and, thanks to champions such as Joe Rogan and Tucker Carlson, became a fixture of the so-called ...

In January 2025, the FDA approved the sale of 20 Zyn nicotine pouches: a smoke-less, “fresh way to enjoy nicotine,” according to the Zyn website. Although it is the first time the agency ...