Brian Niccol led turnarounds at Taco Bell and Chipotle before becoming CEO of Starbucks. Here are the highlights of his ...

Since Brian Niccol assumed the role of CEO at Starbucks in September 2024, the company has embarked on a series of strategic ...

Starbucks has shown strong performance since the leadership change, signaling investor confidence. Read why I maintain my buy ...

Starbucks CEO Brian Niccol is trying to turn the brand around. Challenges include fixing long wait times and issues with the mobile ordering system. Retail and marketing experts say his moves are ...

Starbucks has become a well-known brand in the restaurant space. It has figured out a formula for selling what is essentially ...

In Starbucks (SBUX)’ most recent earnings call, CEO Brian Niccol hit on the company’s “Back to Starbucks” theme, an effort to ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on diversity, calling it a key part of the coffee giant’s strength ...

As of this writing on March 18, the stock is down 15% since the end of February. The broader market is also swooning with a 5 ...

Recent reforms under Starbucks' new CEO Brian Niccol focus on marginal improvements rather than a major operational shift.

Starbucks CEO Brian Niccol briefed investors on the progress of the coffee giant’s turnaround program at its shareholder meeting Wednesday. He touted a host of changes, most of which had already been ...