The brief shutdown of the platform in the US sparked panic in the music industry, which has found its best platform in the ...

With 88% of TikTokers saying audio is essential to their overall experience on the app, knowing how to find trending sounds ...

There are several alternative apps like RedNote, Instagram Reels and YouTube Shorts that people have flocked to in ...

The festival business has increasingly relied on TikTok for marketing. Now, as the Supreme Court deliberates a law that could wipe it out in the U.S., many are looking at alternatives. By Dave ...

Thanks to TikTok, a Mandarin language song from the ’80s is now bringing together Chinese aunties and Norwegian teens. A 1983 classic, “Yi Jian Mei 一剪梅” — literally “A Spray of Plum Blossoms” — was ...

ByteDance must sell TikTok or shut down operations, threatening $24.2 billion in economic activity and reshaping how companies reach customers online. For business owners active on TikTok ...

Trailblazers is an MBW interview series that turns the spotlight on music entrepreneurs with the potential to become the ...

With business owners not recognising TikTok as an evolving powerful marketing tool just yet ... You want to choose topics and themes that grab the attention of your target users. This may be a ...

If it feels like TikTok has been around forever, that’s probably because it has, at least if you’re measuring via internet time.

On TikTok, the term gained traction with the release of the song ‘LOCKJAW’ by French Montana and Kodak Black, which came out in 2016 but was revived on TikTok thanks to its dramatic build-up ...

TikTok, for most social media users, is an app where they could doomscroll to cat videos. For artists and small businesses in ...