Did my campaigns actually work? That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign reports, according to Stuart Schwartzapfel, EVP of media ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

The owner of CBS and Comedy Central will utilize a new product from media-measurement company iSpot that aims to deliver ... As the linear TV audience has dispersed among streaming video and ...

Paramount, iSpot, and Circana will be presenting a breakout session, The Future of TV Measurement Is Now in Prime Time, at the Circana Growth Summit on April 7 in Orlando, Fla. About Circana ...

Across the first three months of this year, according to iSpot.TV, drugmakers have spent a combined $729.4 million to air commercials for the top 10 brands, up from $567.3 million in the first ...

Chicago, March 31, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, Paramount (NASDAQ: PARA, PARAA), and iSpot today announced a new collaboration to bring “always-on” sales and conversion measurement ...

'RHONY' Alum Bethenny Frankel, 54, Puts Toned Figure on Display in Skimpy Bikini while Packing on The PDA With New Boyfriend Tom Villante, 56, in Miami Frankel's new steamy romance comes just ...

From zombies that can attack humans from anywhere to evil spirits and monsters, in this list, you will find nine such horror TV shows that might make you afraid of the dark and look over your shoulder ...

iSpot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver attribution for video advertising persistently, at scale. The offering aims to ...

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