Scope: Federal agency, which provides health coverage to more than 160 million people through Medicare, Medicaid, the Children’s Health Insurance Program and the Health Insurance Marketplace, is ...

As the TV upfront market looms ever closer, the unknowns of brands’ ability to make long-term media commitments become ...

Purpose marketing expert Thomas Kolster breaks down the best and worst ads. Among the notable campaigns for March 27: Telekom’s climate catastrophe in miniature, Tiffany’s new use for its iconic blue ...

Economic volatility is exposing the complexities of the TV ad marketplace, and the ways upfront models have and haven't evolved to meet modern marketing demands. Donna Speciale discusses ...

The 2025 Ad Age Small Agency Conference & Awards takes place in Toronto, July 22-23. The final deadline for 2025 Ad Age Small Agency Awards submissions is April 16. Consultants, advisors and agency ...

The water brand is rolling out the first global campaign in its 89-year history as it tries to convince consumers they need better water.

An emotional film from The Hospital for Sick Children (aka, SickKids) depicts the complex fight patients, families and hospital staff face for every child’s birthday in a campaign to celebrate ...

Ford is touting its vast U.S. manufacturing footprint while offering customers a new discount in a campaign that debuts just as steep auto tariffs begin to take effect on imports.

Marriott Bonvoy is unveiling its first brand platform from Wieden+Kennedy New York after the agency won the account about a year ago. The new global campaign “Travel Shapes Us,” is meant to ...

The YouTube chicken wing-eating show “Hot Ones” isn’t just popular with viewers—outside brands are increasingly hungry to get in front of its audience, which includes 14 million subscribers.