If you send emails with subject lines like these, each one can chisel away at your brand’s equity with its target markets. No one likes to be tricked unless it’s April Fool’s Day, and then you’re ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to ...

Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” Whether you’re a service provider offering a quote or a client seeking a ...

Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes just prior to the National Retail Federation’s conference in New York. This ...

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

Shrinking budgets aren't a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue.

Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing communication.

The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer ...

Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. While ...

Please note that your conversations will be recorded. It’s always easy to miss things like software updates in December because the end of the year and the holiday season consume a lot of our ...

Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to ...

HubSpot’s SEO strategy is the talk of the SEO world today. Why? Just look at this image: Organic traffic appears to have declined sharply, dropping from 13.5 million in November to 8.6 million in ...