Zoya, from the House of Tata, has unveiled Reborn, a transcendent multimedia campaign film, created in collaboration with ...

Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata ...

Chrome DM, marked its entry into its 17 th year in grand style at a magical evening which saw stakeholders from across the ...

Programmatic advertising is rapidly gaining prominence in India, emerging as a cornerstone of digital ad spending. According ...

By 2026, digital media will contribute more than 61% of the total advertising spend in the Indian industry, the e4m-dentsu ...

The report also highlights that the online video segment will have a CAGR of 23% through 2026, surpassing social media (CAGR ...

Through two mini films,  the campaign by SouthFlix Media highlights that love isn’t just about fleeting connections—it’s ...

As per the report, digital media has emerged as the largest contributor to advertising spends, accounting for 49% (Rs 49,251 ...

In-cinema advertising remains a powerful but volatile player for the Indian AdEx. Its ability to deliver high-impact ...

Among the other main contributors to digital adex were travel & transport, consumer durables, and government & social ...

The campaign shows how Prestige Homes makes every home a place where goodbyes are rare and happiness is a constant ...

At 24% share, FMCG remained the biggest contributor to digital AdEx in 2024, stated the dentsu-e4m Digital Advertising Report ...