A new pact with EA Sports will put the home improvement retailer’s rewards program front-and-center in titles like Madden and ...

Two-thirds of Gen Z travelers use social media for inspiration and 52% of consumers overall would consider visiting a place ...

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to ...

Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of ...

Greg Lyons, who left the Pepsi owner late last month, will join Subway as it shifts its creative account to Publicis Groupe’s ...

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...

As businesses strive to navigate consumer, regulatory and technology complexities, the right data strategy can mean the ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use ...

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.