波兰华沙--2025 年 3 月 24 日--全球受众测量、数据和分析领域的领导者尼尔森发布了最新的《二月份全屏视频格局报告》，涵盖 ...

Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

브랜드가 전 세계 고객과 소통하는 방식을 재편하고 있는 3대 트렌드와 이를 활용하여 마케팅 전략을 강화하는 방법을 알아보세요.

TV Viewing trends in the U.S. Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis. The data for The Gauge is ...

Capturing traveler audience engagement across platforms like ReachTV is critical to understand what audiences are watching wherever they are. Nielsen is uniquely positioned to deliver cross-media ...

Descubra as três principais tendências que estão remodelando a forma como as marcas se conectam com o público em todo o mundo e como você pode aproveitá-las para impulsionar sua estratégia de ...

Dans la The Gauge, "autre" comprend toutes les autres utilisations de la télévision qui n'entrent pas dans les catégories de la radiodiffusion, du câble ou de la diffusion en continu. Il s'agit ...

ค้นพบ 3 เทรนด์สำคัญที่กำลังเปลี่ยนแปลงวิธีที่แบรนด์ต่างๆ เชื่อมต่อกับผู้ชมทั่วโลก และคุณจะใช้ประโยชน์จากเทรนด์เหล่านี้ ...

The undeniable impact of U.S. Hispanics is evident in the shifting flavor of American entertainment culture. The Hispanic community now represents 19% of the U.S. population, up 23% over the past ...

Sebagai pemimpin global dalam pengukuran, data, dan analisis media, kami berdedikasi untuk mempelajari semua hal tentang audiens-melalui metodologi data yang ketat dan terdepan di industri ini.

For many African Americans, content is a common language and overall, Black audiences spend more time with media than any other group in the U.S. Today, Black America represents a unique opportunity ...

Asian Americans, Native Hawaiians and Pacific Islanders (AANHPI) are a driving force in the U.S., both as cultural influencers and powerful consumers. At Nielsen, we’re relentlessly dedicated to ...