Today is International ASMR Day and we wanted to clear up any misunderstandings around what ASMR means for social media users.

Portland’s first annual ManiFest brought together artists, nail art enthusiasts and kids from across the city to hold the ...

If you haven't spied any ASMR-rich "what I'm filling my bestie baskets with" videos on TikTok, you'll want to check them out ...

This Cavalier King Charles Spaniel's annoyed expression at her sister Shorti's loud carrot chewing is the epitome of sibling ...

A good manicure is more than just cuticle maintenance and a coat of polish. The creativity poured onto our nailbeds often ...

On her thrilling second album, Aya's abrasive mix of techno, UK bass, noise and industrial becomes a surgical tool for ...

I’m still recalibrating to reality when I enter the final room, where four huge screens are playing sensual ASMR-esque videos. Breathless low BPM techno is playing and needle-thin light ...

After using this in the a.m. before sunscreen, I noticed my skin really glowed and felt smooth! I had gifted a jar to my 60-year-old mother, and she had told me how her skin felt like a baby’s bum the ...

An online fad for years. ASMR refers to a bodily sensation triggered by an audio or visual stimuli such as whispering, tapping nails, or crinkling paper in front of a microphone, meant to make ...

'Pastel pinks are definitely a shade for spring summer 2025,' says revered manicurist Michelle Humphrey who works closely with Essie. 'Jelly pinks will also be making a hit this year, I call it a ...