The man behind one of the most famous mascots in advertising history, the Aflac duck, Amos was "a nervous wreck" when the first commercial launched on New Year's Day of 2000. But he knew the three ...

This animatronic duck, which insurance giant Aflac distributes free to pediatric patients, aims to restore it. Among its many features: a companion IV set that allows kids to “treat” the duck ...

The partnership, which the two companies formed to sell plush dolls modeled after the Aflac Duck, will be promoted through social media and a new app called Duckchat. The app provides branded emojis ...

OUR STORY: Nearly 16,000 kids in the U.S. are newly diagnosed with cancer annually. Children and their families need emotional support during this trying time. That's why Aflac –as part of its ongoing ...

One special way of being there for children with these conditions is through My Special Aflac Duck®, designed to help provide comfort to pediatric patients with cancer or sickle cell disease.

Most brand custodians have a playbook to guide their social-media strategies, but only Aflac relies on a "Duck dossier" to ensure its output takes flight across sites like Facebook and Twitter. The ...